No more queues for Costa Coffee Club customers with the 'Pay & Collect' App
Costa Coffee Club App
Costa's Coffee Club is in the top 10 loyalty programmes in the UK, appreciated by millions of Coffee Club users, with hundreds of thousands collecting and redeeming points on a daily basis.
Costa wanted to put more control in the hands of its customers, enabling them to pre-order their perfect drink, ready for collection when they arrive at the store.
Graphite was challenged with designing, architecting and delivering this experience to customers.
4,000,000+ club members
Simple, yet powerful
We focused on creating a simple but powerful interface, enabling customers to create their perfect drink from 600 permutations, adding food items, and generating an order which is sent to the store.
Creating a simple user experience is not straightforward, and we worked with Costa on every detail - generating a time for when the order will be ready, providing the ability to secure a device by enabling a passcode, and configuring a reminder that can be used to remind you to top up when your balance is running low.
Over 250,000 daily active users
Naturally, the ease of the user experience hides an incredibly complex set of technologies. At the centre of it all is Graphite's Middleware, the 'glue' which joins the loyalty scheme, the payment gateway, the queuing system, as well as the administration system for customer services and finance, and all of the security precautions which were designed and configured.
100 million+ API queries per year